What kind of added value can be brought to customers is the starting point for the development of standard products. “The study of the highest level of the sewing machine is not to study the sewing machine.” Chairman Li Guanghui of the Standard Shares said, “R&D personnel should study the garment process, find demand from them and continue to improve.”

In fact, for technical innovation, standard stocks are moving in this direction.

Research and development of a new concept GK335 sewing machine is the representative product that was born out of the change of R&D concept.

After market research, the technicians learned that the traditional three-ply sewing machine can only adjust the whole line at the same time, but the customer uses different stitches and needs to be adjusted individually; in the sewing process, the sewing machine must not only be able to With thin materials, it is necessary to be able to sew thick materials; the garment process is complicated, and the cross-ribs that appear from time to time become obstacles that traditional sewing machines can't overcome; in the sewing process, the stitch length must have a wide range of adjustment; not only ordinary sewing, but also more To complete a sewing operation such as a collar and a pendulum on a machine...

After detailed customer research, with these problems, the technical staff of the Design Department spent time and time on technology research and development.

Hard work pays off, and finally, GK335 new sewing machine with a new appearance in front of customers, 8 layers of seams, 12 layers of seams, over the "cross bars" seam speeds up to 4800 rpm do not jump needle, constantly Lines, especially when they cross the "cross bars", can smoothly perform ordinary movements such as ordinary stitches, hem swings, and roll collars, realizing a multi-purpose machine.

“In the period of deep adjustment of the industry, 'standards' can concentrate on human and material resources to sort out the company's development strategy, dare to innovate, and dare to try. It shows that the company has a long-term vision of development and has a great encouragement for the industry to boost confidence.” He Wei, executive vice chairman of the China Sewing Machinery Association, praised the standard.

As early as in the summer of 2009, Li Guanghui said that in the standard “Strategic-Brand-Marketing” management consulting project that was held in the standard, “The future development must build the company’s core competition from three aspects: technological innovation, brand differentiation, and rapid response. force."

In fact, in the past two years, all employees of the Standard Technology Center have been working hard to change the concept of research and development and are committed to enriching product performance through a large number of customers.

When the sales department feeds back the sewing machine demand information back to the technical center, the technicians immediately organize the staff to do market research, summarize the problems, and then concentrate on the difficulties and finally realize the product innovation.

Building a new platform Obviously, this requires new platform support.

In October 2009, Xi'an Standard Europe Co., Ltd. officially operated. It is a landmark event that marks the implementation of the internationalization strategy.

The company is the first wholly-owned subsidiary established overseas in standards and is located in Kaiserslautern, Germany, which has a century of sewing machine industry history.

Kaiserslautern is a high-end technology research and development center, a differentiated product manufacturing center, a marketing center and a customer service center for the European and African markets.

Obviously, here, the standard has absorbed a number of first-class talents in the industry, and has made the integration of Chinese and Western management concepts and technology routes a perfect match.

Thus, relying on efficient management and strong research and development capabilities, the GC6280 and other new-generation direct-drive computer-based sewing machines based on brand-new concepts and with independent property rights have completed trial production.

At the same time, standards have also strengthened cooperation with domestic talents.

On January 25 this year, the standard united with Xi'an University of Technology to establish Shaanxi Provincial Engineering Research Center for High-efficiency and Energy-saving Sewing Machines. It has taken another step in the integration of production, study and research.

“The establishment of the Shaanxi Province High-efficiency and Energy-saving Sewing Equipment Engineering Technology Research Center is another important opportunity for us to integrate technological resources such as enterprises, research institutes, universities and other institutions to establish a technological innovation platform.” Li Guanghui said, “The purpose is The use of advanced detection equipment, analysis software and laboratory equipment to strengthen the basic research on industrial sewing machines, and further use of intellectual resources in colleges and universities to speed up the process of industrial sewing machine development."

Just as Bill Gates defined the talent for the company: "Leave our top 20 people out, then I tell you that Microsoft will become a trivial company." The standard company also knows this well, through Germany. The establishment of a branch office in the city of sewing machines and the jointing of Xi'an University of Technology have established its own technology research and development platform. Its purpose is to integrate domestic and international professional talent resources so that we can always stay ahead of the technology.

The establishment of new types of team talents requires the cooperation mode of talents.

In the standard, R&D is not only about the technical staff, but also requires the internal cooperation of the company.

In 2008, the “Standard Brand” BASS3200 bag opening machine became the new darling of Changshu casual men's clothing companies. Using this machine, a skilled worker can open more than 250 pockets per hour, while the previous manual opening of the bag, the most skilled workers do not open 20 for one hour.

The origin of this model's technological improvement has benefited from the innovative thinking of salespeople.

Changshu is one of the largest casual men's wear markets in China. In the history of garment processing, the processing of jackets seems to be unrelated to the opening of the bag machine. The garment factory uses hand-opened bags and the equipment dealers only expand the bag-opening machine business into suits. field. The standard salesperson boldly conceives: Why can't a bag opening machine open a casual pocket?

There are actions with ideas, and company sales and technical staff are meticulously arranged and immediately put into research.

Extensive visits to users, detailed understanding of the technical requirements and technological process of bag opening for casual jackets, actual investigation of the various fabrics used by users, accurate research on the process and time of worker's open bag operations... Finally, the innovative solution was born: with a special Material made into new parts for this model.

In recent years, the standard has been trying to establish a team cooperation mechanism, increase the flexibility of the organizational structure, establish a convenient and smooth information transmission and feedback mechanism, achieve information and knowledge sharing among departments, and play a complementary role in resources.

For example, in the GC6710 development process, standards were led by the technical department, and Xi'an Manufacturing Corporation, Sales Corporation, and functional management systems were all involved in discussions and implementation.

The process-parallel working method has greatly shortened the development cycle of new products, timely and effective feedback on issues such as development and process during product trial production, and ensured that new products will be completed in R&D and trial production in a short period of time, and the products will enter the domestic and foreign markets in batches, and become the same with GC6730, GC6280, GC6180 series of single-needle computer sewing machine main models As described above, the standard begins with the customer, but also all services to customers.

A few years ago, the standard learned that the 3502 needed to purchase a batch of machines and took the initiative to publicize the marketing, but they had eaten a closed door. The opponent’s reason is: “We have been using imported machines abroad for many years. The domestic brands have not achieved satisfactory results and the service is not in place.”

However, under the sincere sales promotion of the standard sales personnel, the 3502 agreed to try the equipment first. After a while, when the “standard” technical staff came back to the factory, the person in charge of the 3502 actually joked with the “standard” marketing staff: "If it weren't for your sales, we are still an old-fashioned brains!"

In this way, the door that the 3502 closed the domestic machine for many years was opened by the standard. Since then, the 3502 has continued to use a number of standard products, from the operator to the equipment maintenance workers, all feel that the operation is convenient, comfortable, with a long time, stability is good, and can be comparable to imported machines.

Under the guidance of the core value of “professionalism and cooperation”, the company has moved from local operation to a global layout, established a technical operating platform for high-end markets, shifted from autonomic to customer first, and established a core of value discovery and transmission. Marketing platform; From closed-door development to demand guidance, established a technology platform to open up the industrial chain and inter-departmental collaboration; from sporadic voluntary to system planning, established a brand fostering system that matches the overall strategy of the company... The road to standards.