Unlike previous auto shows, at the Shanghai International Automobile Industry Exhibition in 2015, the model exposed by clothing was absent for the first time. The focus of this auto show is on the promotion of automotive products, aiming to create an “orderly, clean and safe” atmosphere. It is reported that at the auto show, 103 new energy vehicles debuted and became the biggest highlight.
The China Association of Automobile Manufacturers recently released data. In the first quarter, the production and sales of automobiles reached 6,201,600 and 6,153,300, respectively, up 5.26% and 3.9% year-on-year. The growth rate was significantly lower than that in 2013 and 2014. Recently, the British "Financial Times" said that after a series of anti-monopoly investigations in China and adjustment of luxury car pricing last year, the global automotive industry is ready to meet the "new normal" of the Chinese market.
However, it is worth noting that in 2015, China's new energy vehicles grew at a high speed. The data shows that in the first quarter, China's new energy vehicle production was 27,200 units, with sales of 26,500 units, up 2.9 times and 2.8 times respectively year-on-year. The production and sales of pure electric vehicles increased by 3.8 times and 3.7 times respectively; the production and sales of plug-in hybrid vehicles were year-on-year. The growth rate is 2.1 times.
It is reported that this year's Shanghai Auto Show, almost every major car company has new energy models debut. While paying attention to technological advancement, various car companies also pay attention to green and safety. In addition, as an important part of China's new energy development plan for multinational car companies, joint venture brands have begun to deploy new energy vehicle markets.
Multinational car companies accelerate the layout of the new energy vehicle market Major multinational companies are rushing into China's new energy vehicle market. At this auto show, multinational auto companies such as BMW, Mercedes-Benz, Toyota, and General Motors brought the first new energy models to be unveiled in China.
Among them, BMW, as the first luxury car company to force the Chinese new energy vehicle market, has launched a number of new energy vehicles. At this year's Shanghai Auto Show, the BMW X5 plug-in hybrid model was officially unveiled.
As early as last July, China and Germany signed a unified agreement on the charging interface of electric vehicles between China and Germany, and began to solve the problem of difficult charging. This prompted the German new multinational car companies to start a new energy layout in China.
In addition, Mercedes-Benz GLE's powertrain has added a more environmentally friendly and cost-effective plug-in hybrid system. Among them, the Mercedes-Benz S500eL plug-in hybrid has become a new starting point for “zero-emission traffic”.
The reporter learned that the Mercedes-Benz S500eL emits only 67 grams of CO2 per kilometer. It is equipped with a 245 kW petrol engine and an 85 kW electric motor. It takes only 5.2 seconds to accelerate from zero to 100 kilometers and more than 30 kilometers in pure electric mode, achieving regional zero emissions. Thomas Weber, head of Mercedes-Benz research and development, said, "The future Mercedes-Benz brand will focus on the development and manufacture of plug-in hybrids."
According to foreign media reports, in 2013, the United States, as the world's largest new energy vehicle market, sold a total of 96,000 such vehicles. After ranking in Japan and France, China ranked fourth. The sales of new energy vehicles were only 0.65 million, and the gap with the United States was 89,500.
In 2014, the sales gap between the Sino-US new energy vehicle market shrank sharply. The US market sold 118,800 units, and the Chinese market sold 74,800 units, narrowing the gap to 43,900 units.
In addition to the German car companies, at this auto show, the performance of Japanese cars in new energy is also very eye-catching. For the first time in the world, Toyota has realized the localization of hybrid core components, namely batteries, inverters and drive axles. For the first time in China outside of Japan, HEV (hybrid vehicles) has been developed on the spot. The "Corolla Twin Engine" and "Raining Twin Engine" exhibited at this exhibition are based on TMEC, together with the R&D centers and suppliers of Chinese joint ventures, at the plateau above 4000 meters above sea level, and the cold in northern China. Tested in harsh environments such as strips, specifically developed for the Chinese market.
In addition, Lexus fully demonstrated the strength of its all-hybrid technology. The world's first RX200t with a 2.0-liter twin-scroll turbocharged engine, the full range of engines - petrol models and fully hybrid technology models have been completely upgraded, Fuel economy and carbon emissions have also been optimized while improving power performance.
Also, with the launch of the plug-in hybrid Sonata, Hyundai Group's new energy vehicle plan in China this year has officially started. According to the plan, as of 2020, the number of modern new energy vehicles will be expanded to 20. At this year's Shanghai Auto Show, Shanghai GM, as a major joint venture of GM in China, announced a new round of “green strategy” focusing on new energy.
Domestic brands are pushing new energy vehicles, and joint venture brands want to share a piece of cake. Currently, in China's new energy field, independent brands still have an absolute advantage. According to the data released by the National Passenger Car Joint Conference, in the first two months of this year, a total of 9,011 new energy vehicles were sold, and the proportion in the new energy vehicle market was 72.44%.
In terms of domestic brands, Dongfeng, Geely, Chery and SAIC have launched new energy products. Among them, BYD also launched two "Song" and "Yuan" plug-in SUV products during the auto show. The speed of the two cars is within 5 seconds, and the range of the pure electric mode is 70 kilometers.
It is worth mentioning that as an important part of China's new energy development plan for multinational car companies, joint venture brands have begun to deploy new energy vehicle markets. Complementing the brand of its parent company, the joint venture brand is currently attracting consumers with lower product positioning and price.
As the first new energy vehicle in China's joint venture and independent field, the Brilliance 1E electric vehicle of the BMW Brilliance joint venture brand was officially launched in November 2013. In the face of the current high price of electric vehicles, customers worry about battery and other parts after-sales maintenance and other issues, this car has been leased to market since its launch.
At the end of September last year, Dongfeng Nissan's self-owned brand Kaichen also launched the electric car morning wind, but the price is lower than the price of the BYD e6 positioned under the morning wind. Some analysts pointed out: "Because the morning wind is based on Nissan's windmill type, Nissan's brand power is obviously above its own brand, so this car is likely to be sold at a price that is not lost to its own brand, and better. Brand power divides the share of independent brands."
Undoubtedly, in the new energy vehicle market, multinational car companies, joint venture car companies and local car companies will enter the "three countries kill" stage, and the competition will be more intense.

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