China's LED lighting industry ushers in the development of the golden period
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In 2014, it was evaluated by the industry as a key period for China LED to usher in a new development opportunity. This is not unreasonable. China's LED industry has experienced rapid development in the past few years, product technology has improved, sales channels have been diversified, industry standards have been improved, industry chains have been optimized, production costs have been effectively reduced, market awareness has increased, and product design has been improved. Practical, but China's LED industry is still facing a series of urgent problems, including the uneven quality of products, the price war is still very serious, the sales channel thinking is still relatively conservative, and effective resources have not been fully utilized.
2014 China (Zhongshan) LED Application and Marketing Model Innovation Conference, Dr. Wu Mingming shared the development trend of China's LED lighting applications and market segment analysis, and made guiding suggestions for the Chinese LED industry.
Based on the current severe price war, many companies are frightened, but in contrast, the price war has been improved in the industrial chain, and the product cost has been effectively controlled.
Dr. Wu said that from August 2013 to March 2014, the price of Taobao LED bulbs dropped from 8.08 yuan/W to 6.10 yuan/W, a drop of 24.5. The export price of bulbs dropped by 66 in two years, but the data from the data In terms of performance, the price decline rate has slowed down noticeably, and there is a significant mitigation effect on the price war, but the price will continue to fall further.
At the same time as the performance of the products has been improved, a large amount of capital has flooded into the LED industry, resulting in a rapid increase in production capacity, which in turn has led to a large inventory, which has led to the emergence of many companies.
The data shows that the lighting market maintains a growth rate of around 20, and the replacement effect of incandescent lamps begins to appear. In 2013, the export value of LED lamps in China exceeded US$5 billion; the domestic market accounted for an increase, shifting from a typical export-oriented market to both internal and external.
Dr. Wu believes that the sales channel must be the key that enterprises must pay attention to now. Product promotion and sales channels should be mutually reinforcing. At the same time, enterprises should have diversified sales channels. She pointed out that product exports are still the main sales channel for Chinese LED products for a long period of time in the future.
In January 2013, the “Notice of the State Council on Printing and Distributing the National Independent Innovation Capacity Building Plan for the Twelfth Five-Year Planâ€, focusing on energy-saving and environmentally-friendly light power supply as one of the key innovations in manufacturing innovation, and focusing on semiconductor lighting as one of the key innovation-building capabilities of strategic emerging industries. . In August of the same year, the "Opinions of the State Council on Accelerating the Development of Energy Conservation and Environmental Protection Industry" promoted high-efficiency energy-saving lighting. In February 2014, the Ministry of Science and Technology and the Ministry of Industry and Information Technology issued the “Notice on Printing and Distributing the Special Action Plan for Energy Conservation and Emission Reduction Technology for 2014-2015†to encourage major energy-saving and emission reduction technologies with clear industrialization prospects such as semiconductor lighting, and further deepen the implementation of the Ten Cities. Wan Hao Semiconductor Lighting Application Engineering and other industrialization demonstration projects Dr. Wu pointed out that the multi-country joint promotion of incandescent lamp ban and the Chinese government's many energy-saving policies are favorable conditions for the development of LED lighting, and the average annual growth rate of China's output value in the past decade. 39. In 2013, the output value was 257.6 billion yuan, initially forming an industrial agglomeration. The LED lighting market was launched in the four regions in 2013, and the application value accounted for more than 1/3. Next, China's LED industry will usher in a golden period of development. 
