The reporter had the privilege of interviewing Hu Hu , an executive director of Yantai- Furiksen Automotive Parts Co., Ltd. , at a relatively relaxed time. He used his rigorous logical thinking, innovative environmental protection concepts and strong sense of social responsibility to explain his choices, and also made me have a new understanding of the auto parts industry that I have been engaged in.

Hu Hu's father is the older generation of car people, the first to do in the vehicle BAIC, and later fought in the brake pads parts industry. Their generation, together with China’s automobile industry, has a deep understanding of its development shortcomings: brake pad manufacturing started late in China, and its technical strength has greatly hindered the balanced development of the industry, and the brake pads industry standard Missing, but also to cover the brake film industry a "mist".

“The Yangtze River pushes the waves behind the waves”, the positioning of standards, and the belief of safety are the constant efforts of young people who love the industry from generation to generation, jointly boosting its implementation, and following this concept firmly. This is why Hu Hu resigned himself to this industry. Even if it is hard to find, even if it is a bit of a dilemma, it should be very gratifying to think about the little progress that has been made.

Product standards, technological innovation is very important

Hu Hu was very proud of his products, and he showed that he was full of confidence. Hu Hu said: “Many large international brands are located in China. From the equipment point of view, some are old equipment and some are OE-based equipment. The position of Furiksen is to maintain the consistency of the brake pads, etc. This is the density of the mainframe products.What we are doing now is to make the aftermarket products the standards for the mainframe products.To ensure that the first piece is this way, the first thousand pieces are still like this, that is to achieve a single gun single grinding, to achieve isodensity suppression Standards. There are few companies in the industry that can do this. High-end quality, mid-range price, this is the standard of our product positioning."

Good products are inseparable from technological innovations. The company has invested over 10 million in research and development, including the entire test equipment, LINK series of technical exchanges. They have found their way on the road to "joint research and development" with suppliers. The brake pads are small, consisting of silencers, steel backs, and friction materials. As brake pads manufacturers, they are mainly engaged in researching friction materials and concentrating on formulas. Hu Hu emphasized that it is not possible to formulate a formula that is not suitable for all models. Consumers do not have to fall into the challenge of choosing fear. Good companies must work hard in research and development.

To make products, professionalism is very important. The low-cost and counterfeit competition of the brake pads industry will bring about many negative impacts on the industry, and it will eventually affect everyone around us. After all, the city gate caught fire and caught fish. To subvert the industry's current situation, Hu Hu believes that a new national standard must be established. This is not a company that can do it. This is a group of quality-conscious manufacturers and a group of conscience companies with social responsibilities.

Green factory set off an "industrial enterprise revolution"

The green factory is a concept put forward by Hu Hu. It involves the entire building process is green, including waste, waste disposal, etc. Hu Hu mentioned that at present, there is no green factory in the country. A person who eats crabs is the first green factory to truly achieve environmental protection. As a state-owned enterprise, the Urban Construction Group (Furiksen is a wholly-owned subsidiary of the Urban Construction Group) also has a green concept. We will develop in this direction.

“As a state-owned enterprise, the concept of environmental protection is very important. As an industrial enterprise, we must be able to afford social responsibility. If every enterprise considers cost and social responsibility and implements it in accordance with this, it will really set off a "The industrial enterprise revolution', I think this is the beginning of China's industrial development," Hu Hu said.

Innovation, Passion Achievement Now

Thousands of brake pads companies in China have fewer companies that can actually produce qualified brake pads. The times are changing, and the business models that have grown bigger during those years, and are now replicating, are probably not that simple. Twenty years ago, to be a company, to start small workshops, and to build a large-scale enterprise ten years later, this has become a fixed success mode. The present business, on the other hand, is a typical example of contrarian development. With good enough equipment and excellent technology to break through the original accumulation, it has taken a solid step forward.

Hu Hu's idea of ​​avant-garde is not only reflected in his green factory's innovative ideas, corporate culture, and team management. Passion, to describe this young team is not an exaggeration. Except for some experts with thirty years of experience in grasping the quality of products, the author is surprised that the sales team of Friecken can be conducted with foreign customers. Fluent English answers, such an international team, it is estimated that it is difficult to win. Talking about 2014, Hu Hu’s self-confidence and joy were overwhelming. “In 2014, our orders were already full.” The full orders exceeded their expectations and reflected their achievements.

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