China National Heavy Duty Truck Newly Formed 5 Platform Business Unit, In 2012, It Strives to Sell 1-1.5 Million Units


On October 5, 2011, the sales department of CNHTC Jinan Commercial Vehicle Company held the first working meeting of the 5 platform business. The Sales Department of Jinan Commercial Vehicle Company led all the leadership teams to participate in the headquarters of the 5 Platform Business Department and the heads of major regions. Meeting.

The platform business department of CNHTC Jinan Commercial Vehicle Company was established in August 2011. After nearly a month of system training, marketing staff rushed to all major regions in the country in early September to conduct mid-card market research and new Yellow River distribution and services. Construction of accessories and other networks.

The staff of all major regions used the shortest time to familiarize themselves with the local work environment and put it into work. In accordance with the overall layout of the sales department of CNHTC Commercial Vehicles and the 5-platform business department, combined with the actual work of each regional market, they formulated detailed and feasible Work Plan.

During this period, marketing personnel from all major regions visited distributors, service stations, and end customers, and fully tapped the information in their respective regions in the card market. At the beginning of October, after nearly a month of intense and meticulous investigations, all major regions had a relatively comprehensive understanding of the card market in their respective regions, and initially developed their respective dealers and service stations.

At the meeting, the 5 Platform Business Department introduced the progress of the new Yellow River Marshal products. The heads of the 5 Platform Business Units reported the market research and network development situation in each area in the past month, affirming that the major regions are short. The fruitful work carried out within the time.

5 Platform products In 2011, we must strive to achieve breakthroughs in the construction of 4S stores, and at the same time put forward requirements for the next independent network development: First, we must cooperate with major mainstream refitting companies in refitting the network; Second, the distribution network must develop. High-level and powerful automobile sales companies; 3. To develop auto sales companies that are independent of existing Sinotruk 7 platform product distribution networks; 4. Existing 7-platform distributors who need to sell 5 platform products It should be the secondary distribution of 5 platform dealers for future development.

The conference made arrangements for regional product promotion methods, service network construction, spare parts work, sales team construction, and participation of 5 platform products in business conferences. It fully prepared for the new Yellow River product network construction and market launch. Strive to 5 platform products in the industry within a short period of time to form a greater impact, in 2012 to fight for sales of 10,000 to 15,000, becoming China's heavy truck Jinan Commercial Vehicle Company sales department an important growth point.

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