The reporter learned from Kumho China headquarters that since the 3.15 Kumho Tire Incident, Kumho Tires suffered a heavy blow and loss in the domestic retail terminal market. After Kumho announced the recall of some problematic tires in April, six months have passed. The retail terminal market of Kumho Tire only recovered to about 40% before the incident.

Jin Yuyou, General Manager of Marketing Department of Kumho Tire China Sales Co., Ltd. introduced that since the 3.15 Kumho Tire Incident, whether it was a low-end tire or a high-end tire, its sales had met a huge obstacle, and Kumho Tire had once sold in the terminal retail market. Fall to zero market share.

A Kumho dealer in Beijing told reporters that Kumho Tire's sales decline was most noticeable in May. Although sales have risen recently, it still cannot compare with previous sales. It is reported that currently there are more than 100 distributors of Kumho Tire in China, and there are several distributors of Kumho Tires under the distributors. These distributors not only sell Kumho brand tires. A distributor of Kumho Tire introduced that his store also sells Tire, Hankook and other brand tires.

In order to restore the confidence of distributors and consumers, Kumho China Marketing Department introduced that the Kumho Tire Tianjin plant that has been exposed has been rectified under the guidance of the General Administration of Quality Supervision, Inspection and Quarantine, and at the same time Kumho’s The factories also made improvements, and in August Kumho invited some dealers and distributors to visit the Kumho Tianjin factory.

It is understood that the free testing activities of Kumho Tire have been extended to the end of the year, and the free replacement of the recall is also in progress. According to information from dealers, owners of tires belonging to Kumho's seven problem batches can change to new ones for Kumho tires when they change tires, and can also be replaced with tires from other brands. In order to further restore the trust of consumers, Kumho also launched a variety of promotions and sweepstakes.