On March 22, US time, the CONEXPO-CON/AGG 2011 Construction Machinery Expo opened at the Las Vegas Convention and Exhibition Center. Construction machinery giants from all over the world gathered at the exhibition.

Las Vegas Construction Machinery Expo, together with BAUMA in Germany and RNTERMAT in France, are the three major exhibitions in the industry. It is the world’s second largest construction machinery exhibition next to Bauma and is known as “Oscar” in the construction machinery industry. . The exhibition is held once every three years and it has a history of nearly one hundred years. With an exhibition area of ​​200,000 square meters, the exhibition attracted more than 2,000 engineering machinery manufacturers worldwide and nearly 140,000 industry visitors. The number of exhibitors refreshed the history of the expo set in 2008.

“Made in China” and the world's top 500 on the same stage According to AEM personnel, the total area of ​​exhibitors in China is the largest, and the number of exhibitors is second only to host America, becoming a major highlight of the exhibition, showing the confidence of Chinese national brands to go abroad. .

A group of well-known Chinese companies including Sany Heavy Industry, Zoomlion, Sanhe Intelligent, XCMG Group and Shantui Shares participated in this exhibition. This is the first time that the Chinese construction machinery manufacturers have “fighted” with Fortune 500 companies.

The Sany Group exhibited more than 4,600 square meters of exhibition space and set up a double-storey booth with an elevation of 10 meters. The single-storey area was more than 800 square meters. It was the largest exhibition booth for Chinese construction machinery exhibitors. Eight of its series of products, including pumping machinery, lifting machinery, road machinery and excavating machinery, are on display in Las Vegas.

Shanhe Intelligence also brought its own small-scale construction machinery products, including small excavators, skid steers, and forklifts that have opened up high-end markets such as Europe and North America. At the exhibition site, the traditional star of the smart show at Shanhe Intelligent Exposition - a smart excavator gave everyone a wonderful performance.

The bulldozer SD10YE exhibited by Shantui Construction Machinery has fully met or even surpassed the US industry manufacturing standards and environmental protection standards, laying a good foundation for the new generation of engineering bulldozers to officially open up the US market.

"Creation in China" is leading the world. China's construction machinery companies are the second largest in the world in terms of exhibiting scale and fully demonstrate the strength of Chinese-made brands.

At present, China has become the world's most watched construction machinery market. Although there is no authoritative statistics yet, it is predicted that in 2010 China's construction machinery industry's total revenue may reach 400 billion yuan. According to the forecast of industry professionals, the sales revenue of construction machinery in China is expected to reach 900 billion yuan by 2015.

In 2010, China's construction machinery industry experienced rapid development. In the first two months of this year, major construction machinery products such as excavators, loaders, etc. are still showing significant growth. Excavators have even increased by nearly 100%. Chinese enterprises have been accelerating the pace of international development by actively participating in various international exhibitions.

These positive signs all indicate that Chinese companies are experiencing a great and powerful rise.

After turning gorgeous, "Made in China" needs to gain a firm foothold behind the outbreak of market and role transformation. A series of difficulties still limits the speed and space for the development of enterprises. The most important point is innovation.

At present, most hydraulic components and transmission systems in the Chinese machinery industry are imported from abroad. With the rapid expansion of domestic production capacity, overseas parts companies often delay delivery periods and supply shortages. From the earthquake in Japan, we more clearly realized this.

To achieve the best results in research and development, we must participate in large-scale research projects, stand in a higher perspective to see the market, so as to master the world's most advanced technology.

In addition to the specific development and innovation of new products, innovations should also be made in strategy and ideas. Enterprises should treat innovation as a "engineering" rather than relying on only a few independent technologies to support the long-term development of the company. The management behavior of innovative companies is to strategically plan technological innovations.