The land of China in July has gradually entered the midsummer season, and the high temperatures and typhoons that followed will make people feel the harshness and fickleness of nature. Similarly, the still-deep auto market this year has made the competition among major auto makers increasingly fierce, and they all feel the grim situation.

According to the latest data from the Federation of Travel Unions, production and sales in China's auto market grew slightly year-on-year from January to June this year, of which production was 7.541 million units, up 7.3% year-on-year; wholesale sales were 7,594,600 units, up 6.5% year-on-year. However, due to the unclear economic situation at home and abroad, together with the huge inventory of dealers on the market, the auto market may show a new pattern in the second half of the year.

The Ashkenazi flowering and the Japanese department are waiting in the wings. According to the data released by the CUCH, the sales volume of the new Magotan has doubled since the listing. Compared with the old models, the sales volume of the new Magotan has doubled. In the first half of the year, the sales volume has reached a staggering 78,937 units. Second place in sales. Even more surprising is that, although the new Passat's sales have only declined in only two months, it still won the championship in the mid-to-high-end car market with a total of 99,947 vehicles. In the high-end car market, German dutch fighters successfully staged a Jedi counterattack and succeeded in leaving behind the top three “Japanese-owned” Tianzhu, Accord and Camry in the market.

In the more fiercely competitive mid-size car market, five models including the New Excelle, Cruze, New Bora, LaVida and Jetta achieved sales of more than 100,000 units in half a year. Among them, the Volkswagen brand occupies three positions, while the Japanese brand vehicles No one on the list. In addition, sales of other models under the South-North Volkswagen Group also rose steadily. This enabled North and South Volkswagen's cumulative sales in the first half of the year to reach an astonishing 1.254 million units, achieving a double-digit growth year-on-year.

Japanese brands choose to bet on the future. In the first half of the year, Toyota (including Lexus) launched three new hybrid models, the CT200h, the new Prius and the hybrid Camry, to form the hybrid market, and Honda has also officially announced the introduction of the hybrid Fit and hybrid CRZ CRZ. Although the current market for hybrid vehicles still needs to be cultivated and developed, it is believed that as long as the relevant support policies are in place, the Japanese brands that completed the layout in advance will soon gain something. The Japanese brand is waiting or is an opportunity.

As the high-end luxury car broke out and VS its own brand is difficult, the economic environment remains unclear, and the auto market has not yet emerged from the downturn, the trend of the luxury car market is indeed contrary to most people's expectations, and it has become one of the first half of the auto market. Great highlights. Statistics show that in the first half of the year Audi accumulated sales of 193,871 units in China, an increase of 37.8%; BMW sales in China (including MINI) totaled 158,956 units, an increase of 30.7% year-on-year; Mercedes-Benz's sales in China from January to June this year Accumulated sales reached 99,391 units, a year-on-year increase of 7.8%. The three luxury car brands have achieved substantial growth in varying degrees.

At the same time, Infiniti finally announced the domestically made and officially settled in Xiangyang; Lexus introduced the new generation of GS and ES to enhance competitiveness at a stretch; even the high-end brand DS of the PSA Group entered China through Changan Peugeot Citroen, claiming to be The goal of selling 200,000 vehicles a year will be achieved in the next three years. There is no doubt that the luxury car brand has become the most up-and-coming vendor.

Compared with the ambitious brand of luxury cars, self-owned brands are mostly enveloped in a cloud of gloom.

According to statistics from the China Automobile Association, from January to May this year, the self-owned brand of passenger cars sold a total of 2.65224 million units, a year-on-year decrease of 2.10%, accounting for 41.90% of the total passenger vehicle sales, and the occupancy rate decreased by 3.25 percentage points year-on-year.

According to the latest data published by CUCH, Geely sold 223,209 units of its own brands in the first half of the year, and completed only 48.5% of its annual sales target of 460,000 units. Chery’s total sales volume in the first half of the year was 263,492 units, which achieved sales for the full year. The company sold 41.8% of the 630,000 vehicles; while the Great Wall sold 209,355 vehicles in the first half of the year, and only completed 34.8% of the 600,000 sales for the entire year.

The trend of the auto market in the second half of the year. More large and medium-sized cities may follow suit on the last night of June. Guangzhou followed Beijing and Shanghai and announced the implementation of "limit-limited" and "limited-line" measures. In the coming year, the total number of small and medium-sized passenger cars will be controlled. In 120,000, that is, on average 10,000 per month.

When the news came out, it immediately caused a stir in the automotive industry. Although according to Guangzhou's last year's market share and the country's market share, Guangzhou limit licenses will not have a significant impact on the national auto market, but industry insiders allege that the psychological impact and exemplary role of this move in Guangzhou will be even more far-reaching.

2. Large-scale price war or unavoidable As the first half of the realization of "more than half of the time half of the" car companies are few, so into the second half, the major car companies will inevitably strive to complete the task at the expense of large-scale promotions.

Once the market promotion collective starts, a large-scale price war will be unavoidable.

3. Survival of self-owned brands is more difficult Once the auto market price war is fully launched, the independent brand at the bottom of the pyramid is undoubtedly the "most injured." The self-owned brand has not been able to break through the ceiling of the brand and can only rely on low prices to maintain sales. With the overall price down, independent brands will face a more dilemma.