With the arrival of spring plowing, the urea sales of Haolianghe Chemical Fertilizer Branch of Beijing Great Wildlife Co., Ltd. is optimistic. Daily sales of more than 1,000 tons of urea have been sold out. The output before April has been sold out and the cash withdrawal rate is 100%. Up to now, the company has sold 84,639 tons of urea this year.

“Every four or fifty order calls a day, whether large particles, small particles, peptide urea, or silicon-nitrogen fertilizers are all in short supply. This hot and cold production and sales situation and sales prices created the factory's highest level in 42 years.” Beidahuang Agriculture Co., Ltd. Jing Yujun, deputy manager of the sales company of Haolianghe Fertilizer Branch of the company said.

In 2012, the Great Northern Wilderness reformed its marketing model and tried out the “direct store” business philosophy. Dedicated professionals were selected to go deep into the fields to create direct sales stores in hypermarkets such as Baoquanling and Jiansanjiang. They communicated with the farmers at zero distances and communicated face-to-face, reducing various intermediate links.

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