OFweek Lighting Network News For LED lighting companies, the game market must have its own strategic goals. If there is no goal, no strategy, then it will become the innocent victim of this battlefield. The strategizing can only win thousands of miles, the traditional off-season is coming to an end, and Jin Jiu Yin 10 has arrived. Only in the early stage, we can prepare for it in order to gain fruitful results in the sales season. The correct way to open the peak season is to say that the market is in the off-season and the sales in the peak season. The off-season is an excellent opportunity to develop channels and expand the network. Carpet-style, all-round development and coverage of these outlets, integration of channel resources, sometimes Unexpected incremental effects. From the nearly 20 Pan-Pearl River Delta lighting companies visited this time, nearly 90% of the lighting companies have been preparing for the rainy season in July and August, preparing for the arrival of the peak season. Among them, Mulinsen Lighting, which attaches great importance to product quality, is trying to grasp the opportunity of the traditional peak season: on the one hand, it aims to improve the channels for market demand; on the other hand, it actively adjusts production plans, accelerates the development and listing of new LED products, and strives to meet the peak season. In August, Qinshang Optoelectronics launched an unprecedented promotion campaign for channel dealers; Auman Technology has developed a sales plan since July, in order to ensure adequate supply of market goods for the Pan-Pearl River Delta region. Enterprises, before the peak season, whether it is to carry out target adjustment, channel innovation, new product promotion, or increase sales, internal adjustment, improve services, promotion programs, etc., the purpose is only one, that is to better improve product sales Make a foundation, or prepare for a faster development of the company. Taking advantage of the peak season, the off-season is the reason that every company must understand. The profit is to win the biggest sales; the trend is to acquire the commanding heights and strive for long-term strategic advantage. Intensified competition in the lighting industry has led to weak demand in the off-season. For lighting companies, their marketing focus should emphasize competition-oriented, and put more energy into watching and analyzing competitors. Relatively speaking, the peak season should emphasize demand orientation, and functional innovation that conforms to consumer demand is more practical for profit. Appropriate investment in the future to find a good match with the promotion of new products, deepening channels, increasing publicity, launching promotions, lowering prices, etc. In the past two years, various trainings have received more and more attention from lighting companies, and many Lighting companies have launched a series of trainings for sales personnel, terminal shopping guides, and cooperative merchants on the occasion of Jinjiuyin Ten, aiming to enhance their comprehensive strength and market competitiveness. Taking Xinteli Lighting as an example, before Jinjiuyinshi 10, the core work of Xinteli Lighting was to carry out training for the national franchise store manager. According to Zou Hui, director of lighting marketing of Xinteli, starting from April this year, Xinteli Lighting hired Guangzhou Jianzhong training experts to give training to the new franchise store franchise store manager. Currently, three training courses have been launched. For the store management, sales skills, team building and other aspects to enhance the store's sales skills and management level. At the arrival of the sales season, the sales team met the challenge in the best condition, and launched a joint operation of the manufacturers in a targeted manner. The selected team was selected and the rigorous and systematic professional training was carried out to greatly enhance the team. Business ability. In order to achieve win-win cooperation with the terminal merchants, the company provides talent training programs for dealers, such as regular training on lighting technology and sales knowledge for dealer employees. In early August, the first gold medal shopping guide training camp of Yadian Business School was held in Xiaolan, Zhongshan. Nearly 200 people from store outlets and shopping guides from all over the country participated in the training. The general manager of the home appliance, Jian Jian, said at the training meeting that only the first person can be remembered, the Yadian brand should be committed to creating the first brand of the joint switch category, and the gold guide shopping guide training is an important basis for promoting the first brand. . 1234
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