A few days ago, the news that the price of a well-known tire company had risen came to the fore and attracted a great deal of attention in the domestic tire industry. After that, many tire companies in China have issued price adjustment notices.

How do you see the tire company's current round of price increase? Tire World Network through the website and WeChat at the same time a questionnaire survey.

The survey results showed that 46% of respondents believe that this price increase is merely for speculation and will not rise; 48% of respondents believe that other tire companies will not follow suit.

How tire prices have changed from “hype” to reality

Some tire prices were accused of "hype"

It is understood that in recent years, domestic tire prices have been declining all the way, and the market is filled with a pessimistic atmosphere. Today, there are signs of price increases in the market, which is an exciting news for the tire industry.

However, the results of the World Tire Network survey show that only 35% of respondents believe that price increases are a good thing.

The person who thinks this price increase is hype, accounts for 46% of the respondents; In addition, 17% of the respondents choose to judge badly.

Obviously watching is a good thing. Why do so many people think that it is hype?

TireWorld.com has learned from communicating with companies that, in fact, tire companies have been looking forward to rising prices. The reason why they think it cannot rise is because they feel that market conditions have not fundamentally improved.

Some dealers said: "Although the market is generally looking for price increases, rising corporate costs are also the truth, but the current tire market demand is still worrying."

Regarding tire inflation is not a good thing, the dealer believes that it is not easy to say for the time being.

The price increase is no longer a “follow the question”

Regardless of how companies view it, the fact is that in recent days, the tire industry has become increasingly rampant, and Qingdao Shuangxing, Shandong Haoyu, Shandong Yongtai, and Shandong Shengtai have all issued price notifications.

Even some non-line brands have begun to join the ranks of rising prices, such as Weifang City Yuelong Rubber Co., Ltd., Shandong Haoke International Rubber Industry Co., Ltd., Weifang Shunfu Chang Rubber Co., Ltd. and so on.

Regarding whether there will be more and more tire companies to follow suit, the Tire World Network has also conducted investigations.

The survey results show that 48% of respondents believe that they will not attract other companies to follow suit; 33% of respondents believe that it will certainly attract companies to follow suit; and 18% of respondents choose to “not speak.”

It is understood that these people who have doubts about price increases do not want to increase prices, but they are afraid to sell their goods after price increases.

TireWorld.com observed that the current trend of increasing prices for domestic tires is not only a matter of “follow the trend”, but also closely related to the current rapid rise in the price of rubber.

What factors affect the price of tires?

In the first quarter of this year, as the impact of the United States on the “double reverse” of semi-steel tires in China has subsided, the operation of domestic tire companies has gradually improved.

A senior person in the tire industry said that domestic tire manufacturers are now facing a great cost pressure, from raw materials to labor costs are increasing, and some companies have large sales, but the profit margin is very small.

Regarding the major factors affecting the price change of tires, the survey results of the Tire World Network show that 39% of respondents believe that the production cost of raw materials and labor is the main cause.

42% of respondents stated that market demand and competitive environment are the main factors affecting tire prices; the remaining 13% chose product positioning and brand influence.

This shows that concerns about market demand and competitive environment are still the “pain points” in the hearts of tire industry personnel.

According to the above-mentioned senior sources, the tire price increase notice that has been issued has fully explained the desire of tire companies to improve their market. Whether it is speculation or not, and whether the companies have left behind, they are still not well commented.

He believes that today, the "price increase atmosphere" has slowly been formed, can not be implemented, but also rely on the market to speak. After all, selling the tires is the ultimate goal of the company.

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