Xinhuanet Beijing May 11th Under the multiple challenges of energy, environment, traffic congestion and security issues, the transformation and upgrading of the automotive industry has increasingly shown urgency. The wave of "Internet +" has given us high hopes for smart car connectivity. The Dean of the Automotive Industry and Technology Strategy Research Institute of Tsinghua University has positioned it as the commanding height of the future automotive technology strategy.
With Tesla's fire all over the world, Internet companies known as "barbarians" seem to be overnight. It seems that everyone can slap on the traditional auto industry. It is necessary to redefine the car, and some people are "subversive". The gesture claims to establish a new pattern in the automotive industry.
However, "the ideal is very full and the reality is very skinny." According to reports, Tesla China only achieved a sales target of 30% last year, and executives also frequently changed. There are many reasons, but the most important ones are related to their products and after-sales, lack of experience in car making and perfect after-sales service system. This shows a problem: it is difficult for a single industry enterprise to support the development of the industrial chain of the Internet automobile market alone, and it is necessary to cooperate with multiple resources to achieve a win-win situation.
Advances in technology will make future cars more than just transportation, but the mobile terminals of the Internet. In Zhao Fuquan's view, smart cars are smart cars in the future, so smart cars must be the dual embodiment of wisdom and ability. Both are indispensable. To make people understand, liberate and help people, to meet people's point-to-point smooth movement, while using this time in the car, you need deep cooperation and win-win innovation between Internet companies and traditional car companies.
Traditional car companies must embrace the new "X" with a positive attitude. This "X" is a new technology, a new business, and a new business model. The new round of scientific and technological revolution represented by the Internet will bring challenges to the entire manufacturing industry, but it will also bring opportunities. The automobile industry cannot be transformed. The auto industry will not be subverted by Internet companies, but auto companies are likely to be subverted. Zhao Fuquan said: "Traditional auto companies should adapt to this change and change people without changing the concept."
Similarly, Internet companies should not be arrogant, and the lack of car-making experience will be a hurdle. As a comprehensive industry, every aspect of design, evaluation, trial production and mass production is extremely complicated, accurate testing, huge data, and professional analysis. As Zhao Fuquan said, there are thousands of auto parts, and there are only a few Internet companies that can subvert. Therefore, Internet companies must see the advantages of traditional car companies.
On the road of "making cars", Internet companies and traditional car manufacturers are more competitive. Internet companies such as Baidu, Alibaba, Tencent, LeTV, and Easycom have announced that they have reached strategic cooperation with traditional auto manufacturers. Perhaps, the competition in the automotive industry in the future is the competition between the auto companies and the Internet companies.
Zhao Fuquan also pointed out that the development of connected smart cars must be the interaction of the government, industry and enterprises. Only by anyone can play, so cooperation, win-win, innovation, effective division of interests, and finally through a reasonable business model can be taken A very important step. . At this stage, the trend of joint development of automotive intelligent technology in Europe, the United States and Japan has taken initial shape. The system objectives, timetable and technical route of the three parties are gaining wider consensus. If China does not respond positively, this is likely to cause the Chinese auto industry to face a crisis of losing its right to speak again.

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