In recent years, Internet companies have become a trend in the car. If Google and Facebook previously announced that they are still considered to be playing tickets, Apple’s transmission of cars at the beginning of this year began to make traditional car companies really tremble. After all, Apple's iPod, iPhone and iWatch have revolutionized the Internet industry. At this time, the company will reach out to the new automotive field and perhaps lead a new round of industrial revolution with iCar.
Based on the "revolutionary" fear, Germany's Audi, Mercedes-Benz and BMW luxury car brands have recently joined hands with Baidu to prepare for the acquisition of Nokia's HERE map business to prevent Apple from achieving a key in the field of self-driving cars and in-vehicle digital services. technology.
Coincidentally, domestic Internet companies are unwilling to be lonely. Ten Internet companies such as Tencent, Baidu, Alibaba, LeTV and Botai have successively announced the automotive industry. Botai even took the lead in launching the first smart car at this year's Shanghai Auto Show. LeTV and Ali Auto will also be available in 2016.
"Securities Daily" reporter learned that, unlike LeTV's independent creation of Internet cars, Alibaba has so far relied on traditional auto companies to build Internet cars. Following March of this year, Ali and SAIC announced that they will invest about RMB 500 million to set up an “Internet Auto Fund” with a total amount of RMB 1 billion. The establishment of the fund will be used to promote the development and operation of Internet vehicles; April 8, Ali Baba announced the establishment of the Ali Automobile Division, which will integrate resources to provide owners with a one-stop service for “viewing, selecting, buying, using and selling” all-link auto e-commerce O2O.
On April 22, Ali Automobile Division announced its 2015 strategy, which will jointly build auto, auto, and other automotive-related companies to create an “Internet + Auto” industry, using Ali Big Data to upgrade from traditional 4S services to 16S. Service, redefining the future car life. At the same time, 40 companies including BMW, Jaguar Land Rover, Buick, Toyota, Chevrolet, Michelin, Horse, Goodyear, Mr. Fast Repair, and Guanghui Auto Service became the first strategic partners of Ali Automotive.
The "Securities Daily" reporter interviewed Wang Licheng, general manager of Ali Automobile Division, on the occasion of this strategic conference. He gave detailed answers on the difference between the Ali car e-commerce business and the traditional media transformation e-commerce, the opportunity of Ali E-commerce, and the role of Ali Big Data in Internet vehicles.
"Securities Daily": What is the advantage of Ali's car compared to the traditional car vertical website?
Wang Licheng: Ali Auto is a brand of e-commerce character. Our platform is mainly marketing, and it is also a very good platform for trading; the traditional vertical website of the car is the media, and more is the release and transmission of the new brand. As a brand involved, Ali may not cooperate with two or three thousand stores. It is not a simple understanding of some 4S stores. These services to consumers are mechanismd.
"Securities Daily": How does Ali Auto E-commerce balance the interests of manufacturers, distributors and Internet companies?
Wang Licheng: When Land Rover becomes a scarce brand, there is occasional room for price increases. There is inevitably a conflict of interest when you enter this market, because some dealers have scarce goods. In today's auto market, I judge that the gradual supply exceeds demand. When the goods are no longer scarce, the products are becoming more and more popular in the country. I believe that e-commerce will have a better future, and e-commerce will definitely give consumers better. Give feedback.
The first is certainty, we need to provide consumers with certain goods and services, the second is scarcity, we provide scarce goods service prices; the third is to provide consumers and manufacturers with good B and C The mechanism of communication between them allows them to have no obstacles and free communication, so that they form a very good interaction. I believe that through such a market mechanism, the 4S store will accelerate the integration with the Internet, which means turning the "Internet +" concept into a "Car Owner +" approach.
"Securities Daily": Ali uses big data to realize the interconnection between cars and mobile phones? Internet cars are actually a part of the entertainment carrier of traditional cars?
Wang Licheng: The mobile phone we use is one end. We see that the consumer is going home. He is also a terminal. In fact, the terminal itself is the upload of all the behaviors of the consumer. It is one end.
To be precise, what we want to do is to use big data to serve the car owners, not to get the car data. For example, if you go to a certain place to drive, you go to an outing. Ali Motors app immediately pushes the "Famen Temple" attraction. If you pay for tickets online, you can save 20 yuan. This way you are more efficient. Through your data, through the cloud, Ali knows that you have such a demand and gives you a very good recommendation.
Therefore, our cooperation with SAIC is the cooperation between hardware and software. The advantage of SAIC is that there is a strong automobile manufacturer. We have very good cooperation in big data cloud processing.

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