The lighting industry is caught in a dilemma
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The rise and fall of an industry is ultimately a matter of people. The success or failure of an enterprise is often concentrated in the state of employees. For enterprises, talent resources are the most important internal resources of an enterprise.
Throughout the current lighting industry, everyone has studied technology, integrated channels, strengthened cost control, and expanded the scope of cooperation, but only ignored the attention and system training of front-line employees.
Because there is no industry sales talent recruitment model, it will only set up social conditions simply. Many lighting companies have to carry out massive recruitment every year, but the results are minimal. Most companies have a turnover rate of more than 50%, and there are very few employees who have worked in the same company for three consecutive years.
Because there is no sales talent training model, sales staff has been extensively cultivated in the form of apprenticeship and independent learning, and the learning results are not quantifiable, resulting in huge business risks. Because there is no sales talent copying method, the service process cannot be standardized and the customer experience varies from person to person. The frequent loss and adjustment of personnel makes the service unable to continue, and the cost of customer development and maintenance is extremely high.
The sales staff of the lighting company are scattered in various stores across the country, and successively complete the development of the market, promote the brand, form sales and terminal maintenance services. Only terminal maintenance services include return and exchange services, training guides, account processing, consolidation stocks, etc.
The salesmen who are responsible for such important and complicated work have not received enough attention from the industry entrepreneurs, and there is no scientific and systematic way to complete the recruitment, employment and creation of people. This has caused the current situation of the lighting industry and the people in the lighting industry. .
Behind the ability of independent blood production, it reflects the ability of management process standardization and post technology modularization. These capabilities will directly affect the expansion of business and the improvement of business performance. Enterprises that have broken through and completed the systematic training of human resources will become the industry. Absolute leader.