Recently, the world's leading technology and service provider, Bosch, announced that its consolidated sales in China in 2014 reached 52.1 billion yuan, a year-on-year increase of 27%.

Among them, automotive and intelligent transportation technologies have maintained strong business development in a continuously growing market environment and have achieved growth faster than the average level of the industry, becoming the core driving force for the development of the Bosch Group in China; the rapid development of smart technologies and the Chinese consumer market The increase in demand for energy-efficient products has brought positive growth to the energy and construction technology business; the consumer products business has achieved nearly 10% growth, of which the development of e-commerce has contributed greatly to this; and the performance in the industrial technology sector has been affected by the infrastructure. The impact of slowing construction has declined.

“The Chinese market not only has the advantages of scale and diversity, but also contains new opportunities in the process of economic restructuring and industrial restructuring. In 2014, Bosch Asia Pacific achieved a global regional market thanks to its outstanding performance in the Chinese market. The highest increase in sales in China,” said Terui Lai, member of the Board of Directors of the Bosch Group and head of the Asia-Pacific region. “Today, the Chinese economy under the “new normal” is bursting with new vitality. With continued investment, innovation and deepening local We have the confidence to grow together with China’s economy and society and achieve doubling of sales in the Asia-Pacific region by 2020.”

In 2014, the Bosch Group announced the full acquisition of a 50% stake in Siemens’ joint venture Bosch Home Appliances and all shares of ZF Steering Systems Co., Ltd. With the completion of the two major acquisitions, the overall strength of the Bosch Group will be further enhanced. This will provide sufficient reserves for continuing to lead the future in driving technology and expanding the connected building home business.

Do China's Bosch, grow together with Chinese economy and society

Bosch always pays attention to the long-term layout in the process of localization in China, and regards local R&D and innovation as the priority for sustainable development in China. Over the past three years, Bosch has invested a total of 9 billion yuan in China, of which only 2.7 billion yuan in 2014. As of the end of 2014, Bosch has established 22 local technology centers in China, with a total of 3,900 local R&D personnel. In 2014, Bosch’s local R&D team successfully applied for 164 patents, an increase of nearly 9% over the same period last year.

As the 106th year of entering the Chinese market, 2014 was a new milestone for Bosch's development in China. Bosch's several business divisions in China ushered in anniversary celebrations. Among them, Bosch Automotive Diesel Systems Co., Ltd., Bosch Automotive Components (Changsha) Co., Ltd. and ICT Automotive Technology (Shanghai) Co., Ltd. have ushered in the tenth anniversary celebration in China.

Local talents are an important factor in achieving sustainable development and enhancing their core competitiveness. As of 2014, Bosch has a total of 37,800 employees in China, 5,800 more than in 2013. Bosch currently has approximately 53,000 employees in China, including the newly acquired Bosch Home Appliances and ZF Steering Systems Co., Ltd. Among them, the proportion of local talents in the senior manager level has reached 85%, and in the director and above level, this proportion has also exceeded 60%. These two figures will increase to 90% and 80% respectively in the next five years. Bosch's talent localization strategy has also been widely recognized by employees and the community. In 2014, Bosch was awarded the "China Outstanding Employer" title for the fourth consecutive year by the CRF Joint Investigation Agency (International Independent Human Resources Practice Assessment and Certification Authority).

"The continuous localization process of Bosch in China is the foundation for sustainable development. With this solid foundation, we are confident that we will maintain business growth above GDP growth," said Dr. Chen Yudong, President of Bosch (China) Investment Co., Ltd., "More than The 100-year history of development in China has enabled Bosch to accumulate pure native genes. We hope to make more contributions to the growth of China’s economy and society. Bosch is therefore not only a foreign-funded enterprise but also a family in terms of China’s economy and society. Local companies. Bosch China is China's Bosch."

Grasp the opportunities for economic and market development transformation and serve the Chinese industry and consumers

Faced with increasing challenges from the urban environment and natural resources, the demands for energy-saving and high-efficiency products in the Chinese market have been increasing. The development of energy-saving and efficient product technologies is also Bosch's strategic focus in China. Focusing on the growing demand for energy-saving and emission-reducing products in the local automotive industry, in November 2014, the first plant of Bosch Müller Turbocharging Systems was officially opened in Shanghai. The new plant is designed to have a capacity of about two million turbochargers per year, providing high-quality product technology and comprehensive service support for the Chinese automotive market. In addition, Bosch Diesel Systems Qingdao No. 2 Plant has also been officially put into production to produce fuel injectors for common rail systems for passenger cars and light commercial vehicles.

The innovative energy-saving and emission-reduction solutions provided by Bosch cover the entire business area. Among them, the Department of Thermal Technology has achieved remarkable results. In 2014, Bosch Thermotechnology introduced the first integrated air source heat pump water heater, which meets the energy saving needs of the local market by absorbing air heat energy. Recently, Bosch and Midea Group, China's leading consumer electronics and HVAC makers, reached a consensus to establish a joint venture company to produce multi-line systems to serve the global market.

In the automotive aftermarket, Chinese auto users are maturing as the age of the vehicle grows. There is a diversified demand for auto repair and maintenance services. In November 2014, Bosch formally launched the “Buxian Wagon” automotive professional maintenance franchise business, and is committed to providing Chinese automotive users with high-quality, unified professional automotive services with integrated solutions that integrate “parts diagnostic services”. The "Bosch Car Connection" service network is committed to developing 1,000 service stations in the next three years. In addition, Bosch plans to establish an automotive service center in Shanghai this month to introduce the Bosch automated emergency call service Bosch eCall for the first time.

Develop interconnected solutions to fully support industry innovation

The rapid development of Internet technology is inspiring innovations in technology and business models in all walks of life. Bosch expects that by 2020, nearly 30 billion devices will be interconnected worldwide. "In China, the development of connected technologies is an effective way to enhance innovation competitiveness and promote economic and industrial transformation. With the concept of 'Internet' proposed in the two sessions this year, promote the mobile Internet, cloud computing, big data, Internet of things, etc. The combination of manufacturing has become a national strategy." Dr. Chen Yudong said, "In the face of this trend, Bosch has made a full range of software, hardware and industry knowledge. Bosch's interconnected technology solutions cover four major business areas. We hope that through the continuous innovation of interconnection technologies, more industries can benefit from the development of interconnection technologies."

Bosch believes that interconnected solutions are mainly composed of three parts: connected objects, secure software platforms, and applications and services developed based on software platforms: interconnected objects collect data through sensors, and in this way help create real-life Virtual image. A secure software platform connects these objects to the Internet, analyzes the data and provides services that meet the user's needs. Ultimately, based on the software platform to develop valuable applications and services for customers.

Through the research and development of sensors, software and services, Bosch's connected solutions have begun to serve various fields including intelligent transportation, manufacturing, energy, home and construction. In the field of intelligent transportation, the fleet management solution developed by Bosch Software Innovation and Bosch aftermarket has helped the customer to formulate vehicle maintenance and maintenance plans more efficiently while analyzing the vehicle's own updated status data. . In the field of interconnected manufacturing, the consumer electronics sensor clean test facility in Suzhou has become a demonstration project of Bosch Industrial 4.0 in China. By using robots for data acquisition and paperless data storage, the test department can reduce operating costs and increase production efficiency.

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