Dongfeng Commercial Vehicle Parts Sales Create 9 Billion Yuan Province
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The reporter was informed that in 2014, Dongfeng Commercial Vehicle Co., Ltd. achieved a sustained strong growth in its accessories business, and its sales revenue hit a record high. The Dongfeng Genuine Parts Business achieved sales revenue of 1.843 billion yuan, an increase of 22% year-on-year. At the same time, it successfully built Sichuan, Henan and Hubei. In Yunnan, Shandong, Gansu, Shaanxi, and Guangdong, nine accessories sold in the province of billions of dollars, and the market penetration rate increased by 2% year-on-year to 28%. This indicates that Dongfeng Genuine Parts has become an important new business growth point for Dongfeng Commercial Vehicles.
In 2014, Dongfeng Commercial Vehicle Co., Ltd. marketed its headquarters innovative spare parts business service model, and built a “headquarters-area†double-level accessory security model with the core of improving customer service levels, and actively optimized inter-departmental collaborative accessory products based on customer perspectives. The process continues with the refinement of resource organization operations, and the level of customer service continues to increase.
In 2014, Dongfeng Commercial Vehicles achieved a sales revenue of 1.843 billion yuan for pure parts business, including a substantial increase in the penetration rate of maintenance parts, sales revenue of 764 million yuan, and successful establishment of 9 million yuan in Sichuan, Henan, Hubei and other provinces, including Qinghai, Sichuan, The top three provinces in Shandong rank among the top three in terms of penetration rate, and their penetration rate reaches more than 40%. At the same time, in a number of accessories sales areas, 10 new outlets with tens of millions of sales capacity were added, reaching the current 72, effectively supporting the improvement of the sales capacity of accessories channels, and the average sales revenue of single stores increased by 1.17 million compared with 2013. yuan.
It is reported that in 2015, Dongfeng Commercial Vehicles Parts Co., Ltd. will be based on the "innovative business model, improve service levels, continued strong growth", through the benchmarking Volvo Group parts business model, fully imported active replenishment distribution model, to protect the common parts Easy to get, replacing reserve orders with reserve orders. At the same time, it will continue to strengthen marketing capabilities and marketing transformation, continue business innovation, constantly optimize products, increase market value, and get closer to the needs of the market and customers.