On April 29th, the Shanghai International Auto Show ended in a gorgeous manner. In addition to canceling the car model, selecting a new exhibition hall and re-innovating the scale, this year's auto show is undoubtedly the hot concept of the Internet smart car. From the exhibits, the concept of the Internet smart concept launched by BAIC and the Project N smart concept car launched by Shanghai Botai has aroused public interest, and the topics of several important forums including the official forum of the auto show are also Internet cars are closely related.
Whether it is the official forum of the auto show or the summit forum sponsored by several major media, the discussion is centered on the development prospects of smart cars, the upgrading of the Internet smart cars to the auto industry, and whether traditional auto companies should cooperate with Internet companies to achieve win-win results. The industry association leaders, experts and business people attending the meeting basically agreed that the Internet smart car is the trend of future industrial development.
Judging from the major forums I participated in, the topics discussed and the conclusions formed have almost coincided with the concept, path and development direction of LeTV. As the world's first Internet company to announce the creation of cars, LeTV has seized the first-mover advantage and established a world-class R&D team in Silicon Valley. When Apple announced the car, it found that almost all the top experts in the field of Internet smart electric vehicles in Silicon Valley have been LeTV's inclusion in the majesty can only rely on the promise of high salary and LeTV to compete for talents, but the effect is very small. This has even become a symbolic event for Chinese auto companies to participate in international competition; in addition, in LeTV, Baidu, Botai, Tencent, Ali Under the pressure of Internet companies such as Baba, traditional auto companies have been unable to stay out of the game and have announced the launch of research and development of Internet smart cars. Of course, auto companies with innovative genes like BAIC and SAIC have chosen to cooperate with Internet companies such as LeTV and Alibaba. It has become an example of cooperation between traditional car companies and Internet companies.
More importantly, the concept of car ecology has been repeatedly mentioned in several forums. This is in line with the vision of Internet Eco-Enterprises, which is based on LeTV's principle of “platform + content + terminal + application”, and builds a car ecosystem and completely changes it. People's way of travel and even the living environment is the ultimate vision of LeTV.
As an observer of the automotive industry for more than a decade, I feel that the industry is so concerned about the Internet smart car industry, and even become a hot topic in the auto show for three reasons: First, the concept of "Internet +" mentioned by Premier Li Keqiang in the government work report At that time, it pointed out the direction for the transformation and upgrading of automobile enterprises and the entry of Internet companies into the automobile industry. Secondly, Internet companies represented by LeTV, Botai and Alibaba have invaded the automobile industry in different ways, and the atmosphere of change In the face of pressure, the pressure and motivation of the transformation of traditional car companies coexist; third, traditional car companies have begun to face up to the challenges brought by the Internet car and actively respond.
In addition, from the recent Shanghai Auto Show, “innovation” and “upgrade” are almost the key words of each auto show. The popularity of this Internet car is also a continuation of innovation and upgrading.
Therefore, leaders, experts and practitioners of all walks of life will actively promote the transformation of the automobile industry during the Shanghai Auto Show. Imagine if one day there really is a Chinese auto company, even an Internet car manufacturer can rank among the world's "strong teams", and we will certainly be extremely proud of us as practitioners.

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