Hankook Tire announced that the company's brand new European road front (Laufenn) scheduled for January 2015 in the Chinese market, will launch three flagship products --SFITas01 quality handling performance, GFITas01 and XFITHP.

According to reports, as the new global tire brand of Hankook Tire, Luu Feng has the brand connotation of “confidence”, “simple”, “openness” and “elegance”, aiming to provide younger consumers with more economical More selective and high-quality products to meet the tire requirements of vehicles in different driving environments.

Hankook Tire said that the launch of Luu Feng demonstrates Hankook’s determination to meet the diverse needs of consumers. In terms of brand positioning, Luu Feng and Hankook can effectively supplement; in terms of sales channels, the two are independent and have extensive and autonomous development space.

Hanxi Tire China Regional Director Li Xiu-ri said: “Hankook Tire has always attached great importance to the development of the Chinese market and hopes to provide more abundant product choices for Chinese users through the introduction of Luu Feng as a brand. We fully consider The characteristics of China's road conditions, the actual needs of consumers, and the expectation that more and more Chinese young consumers will be favored in the future."

It is understood that Luou Feng will be listed in the domestic market of three products from 13 inches to 19 inches, widely applicable to all types of vehicles.

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