How to effectively deal with the confusing lighting industry?
October 19 14:07:46, 2019
Before we followed the footsteps of Mr. Wen Qidong, we discussed the development of China's lighting industry in 2016 (industry overview), the development of China's lighting industry in 2016 (summary of production and sales), and the development trend and hot issues of the lighting industry. Before we followed the footsteps of Mr. Wen Qidong, we discussed the development of China's lighting industry in 2016 (industry overview), the development of China's lighting industry in 2016 (summary of production and sales), and the development trend and hot issues of the lighting industry. In the article, Mr. Wen Qidong used many years of experience in the lighting industry and profound personal understanding to unveil a little-known lighting industry from multiple directions, big data, product segmentation, production and sales. We always say that we are lighting people, but in fact, the awareness of the lighting industry is still far from enough. Wen’s article really gives us a lot of surprises and many unknown data interpretations. Today, Mr. Wen will combine our personal views, industry status and future trends to make profound interpretations and suggestions from the three aspects of enterprises, markets and products, to guide us and make more people less detours. Suggestions for enterprises 1. Accelerate transformation and upgrading We entered the era of solid-state lighting, which is the need of industrial development and the need for enterprise development. The so-called LED lighting, whether it is the traditional lighting enterprises to transfer, LED enterprises to transfer, need to transform, that is, traditional lighting companies to transform LED, LED companies to transform lighting, two types of companies respect each other, exchange learning, can be common development. 2. Promote mergers and acquisitions Although the road to mergers and acquisitions is thorny, but where life is not struggling, the trend will continue in the future, more companies will flood into the tide of capital, and the organizational restructuring of enterprises will promote the transformation of enterprises. The upgrade is also a convenient mode for the company's future growth and expansion. 3, pay attention to brand building This is not a one-time, but it must also be carried out. Need to admit that the reality is that foundry is the way for many of our companies to survive, but we can't sit back and relax because there are orders. In the past two years, it has been reported that many electronics manufacturers in Suzhou and Dongguan have been dumped, so we should prepare for it. We are delighted to see that well-known domestic companies such as Op, NVC, Shenghui, Yuanfang, Sunshine, and Sansi are striving to create an independent national brand overseas. At this year's Frankfurt exhibition, the exhibition opened a new pavilion for Chinese companies, which are all Asian boutiques with special booths. Dozens of domestic outstanding companies have displayed their national brand image, which is also with China. The inevitable trend of the international status of lighting products manufactured. 4. Enhance industry interaction In the era of information explosion, enterprises can not only participate in various physical platforms such as conferences, exhibitions, training, research, consulting, standards, etc. to promote industry exchanges, but also use virtual platforms such as websites, Weibo and WeChat. Engage. As the only national industry association in the domestic lighting industry, China Lighting Association has always advocated and promoted the interactive communication of the industry. In the next step, we will also develop and improve social group standards; we will focus on strengthening the communication between direct and end-users across the border. I hope that the majority of enterprises will actively participate and support. Suggestions for the market 1. Expectation to return to rationality The enterprise helm can not be too idealized and one-sided, thinking should return to rational logic by blindly following the trend. The law of the market does not shift from the will of anyone, and accepts the reality that the current market is shifting from government-driven to market-driven; in the current economic and industrial situation, the difficulties and obstacles encountered in the survival and development of enterprises must be There is a corresponding preparation. 2, pay attention to the market segment In the current cruel market, there are still bright spots in the performance of the company, a considerable part is focused on a certain type of market segment, is also a manifestation of differentiated development. Well-known LED counter lights in Ningbo Saifu, subway car lights in Shenzhen Hengzhiyuan, special lamps in Ocean King and Huarong, solar lawn lights in Shenzhen Weiwei, nuclear power plant lighting in Changzhou Honglian, stage lights in Yajiang, Guangdong, Zhongshan Guanyang table lamp of Gwangyang, museum lighting of Zhongshan Tangshi, clothing store lighting of Wuxi Youwei, supermarket lighting of three lightings, etc. These companies are not large in scale, but they are well-known in the segment of their fields. They have considerable brand recognition and influence, and they have a stable market return and thus grow and develop. 3. Strive for more flowering The main reason for this point is that there is risk in a single market. For example, an enterprise in Shenzhen is mainly engaged in the business of OEM processing and replacement products for Japanese companies. After the earthquake in East Japan in 2011, the concept of energy consumption in the Japanese market has changed dramatically. The market for LED replacement products has developed rapidly, and the company has grown rapidly. It became the top five export in Shenzhen; but in less than three years, the replacement products in the Japanese market approached saturation, and the market began to turn to the direction of integrated lighting. The company, which relied mainly on the Japanese market, began to struggle. The multi-point flowering here includes the relatively balanced and coordinated development of multiple customers, both domestic and foreign markets, and the offline entities and online e-commerce channels. 4. Preserving Advantageous Projects The positioning of enterprises should be accurate. Regardless of traditional lighting companies or new companies, the advantages of the original stable money-making projects can not be easily abandoned, and the continuous investment of LED lighting also needs to maintain the stable market returns of its own advantageous projects. Last year, the capital of Foshan Lighting and Mulinsen Shuangxiong in the LED tube business is that the traditional incandescent and halogen lamps of Foshan Lighting have a good profit, while the glass tube is the killer of its cost; Mulinsen relies on the country's first The LED device package is supported by the scale, and its cost advantages in the middle and lower reaches of the internal supply chain are also reflected. It is not uncommon to see the unsustainable example of losing watermelon and sesame seeds. Recommendations for products 1. Adapt to market demand Product structure adjustment should adapt to changes in market demand. At present, alternative products such as bulbs, lamps, MR spotlights, PAR lamps, filament lamps, etc. will remain the market's main force for some time to come; and integrated lighting combined with intelligent control is the future direction, and also the company's research and development. And the focus of innovation. Enterprises should be guided by the market to develop and produce, so as to produce the most acceptable products in the market; sales teams and production workshops should be based on mutual understanding. In short, the best-selling products on the market are never the best products, but the most cost-effective products. 2, pay attention to product quality The reality is that the price war is in full swing in every corner of our line, but pure price war is not a long-term way, good products can have lasting vitality. With the continuous improvement of our national LED lighting product standards, our company should strictly follow the standard production in order to produce safe, comfortable and efficient products, responsible for dealers, responsible for end users, and also for their own business. Be responsible for. 3, do a good job of fist products The ability of a single enterprise is limited, it is impossible to be proficient, all-round. Another meaning of omnipotence is that nothing can be done. It is the foundation for concentrating on the products that you can get the most from, and it also helps the company to enhance its core competitiveness and value. 4, the formation of complementary resources The development of the industry to the present stage, SMEs alone is difficult to become a large-scale, the development of the group is in line with industry trends and business needs. As mentioned above, the single product, then the other products customers need can be cooperative. For example, Yuyao Liaoyuan, Ningbo Shengpu, Shangyuliang and Shanghai Guangmaoda formed a small consortium. The main street lamps and poles of Ebara; the main package and the city; the bright spot is good at floodlights; Da is specializing in landscape lighting. Such combined products have their own characteristics, and each channel has its own focus, forming a complementary product and resource. Such regional small professional associations or communities are more practical than the large and loose complexes in the industry.
Mobile hospical are widely used now in modern society. No matter emergencies, or disaster savings, all rescue actions will need mobile hospticals. Tentcool Mobile Field Hospital and Medical Air Conditioners help to improve the environment for doctors, patients and the medical equipments.
Field Hospital air conditioner, Field Medical Air Conditioner, Field Tent Air Conditioner, Surgery Tent Air Conditioner, Emergency Surgery Camp Air Conditioner, Portable Medical Air Conditioner, Medical Cooling Unit
