Some people described the current stage as an eventful event for China's tire industry. If there is a slight sign of trouble, companies will be overwhelmed.

Recently, Shandong Zhongshang Wind Wheel Tire Co., Ltd. has been pushed to the forefront.

It is understood that the company was sued by the supplier of carbon black raw materials to the court due to a contractual dispute, and was eventually seized by the local court and frozen its assets.

This may be just a contract dispute. However, the first reaction of many people in the industry is: Is another tire company going bankrupt?

"One day is worse than one day."

According to the information previously obtained, the Zhongcai Fenghua Company caused a large number of workers to gather in front of the company to pay their salaries due to default on the salaries of employees.

Tire World Net has repeatedly called the China Business Wind Wheel, and the company’s telephone has been unanswered.

A woman who once worked in the marketing department of the Chinese Wind Wheels told Tire World Net that the paycheck was not surprising. The long-term “price war” caused the profits to become lower and lower. Later, the company could not even afford raw materials. .

She said that after seeing the company gradually decline, the “departure tide” has also arrived and a large number of employees have chosen to leave.

According to another person who claimed to be serving in the China Business Wind Wheel, the Chinese Wind Wheel had defaulted on employee salaries for several consecutive months. In particular, since the Sino-Singapore New Group and the Shandong Wind Wheel have cooperated, the company has either ceased production or was on vacation.

It is understood that at the beginning of 2014, the company absorbed Zhongshang Guoxin Group as a new shareholder, established Zhongshang Wind Wheel Tyre Co., Ltd., and a new steel car tire production project in the first half.

It is worth mentioning that China National Commercial Group is a large state-owned enterprise group and its main business includes commercial real estate, port logistics, mineral development, chemical industry, high-tech industry, special equipment, investment and financing, etc.

“Now China Wind Wheel Tyre Co., Ltd. came after two 'changing faces'. Each time it looks 'glossy', but in fact it is not as good as once.” A person familiar with the matter told TireWorld.com .

It is reported that the initial name of the Chinese merchant wind wheel, called the Mustang Tire Co., Ltd., was established in 1999 with a registered trademark of "The Mustang." Its main products are engineering tires, truck tires, light truck tires, and agricultural vehicle tires.

Later, Yema Tire Co., Ltd. was renamed as Shandong Wind Wheel Tire Co., Ltd. with a registered trademark of “Wind Wheel” and the product was increased to more than 300 specifications.

According to the Tire World Network, after the “wild horse” became a “wind wheel,” the company’s scale was growing, but its reputation was not as good as before. Many people only know "wild horse" and do not know "wind wheel."

After the second name change, the situation seems to be even worse. Shortly after the establishment of the Chinese Business Wind Wheel, incidents occurred due to the company’s arrears in wages and employees’ collective paychecks.

The above-mentioned woman said to Tire World Net that whether it is a contract dispute or arrears of wages, it shows that the company's capital chain is already in jeopardy. In her eyes, the Chinese business wind wheel was worse than a day.

Blind transformation or main cause

“This company used to be a car tire and an engineering tire in the past. From the wind turbine in Shandong to the wind turbine in China, they wanted to achieve the goal of entering the car tire area.” A person from Shandong tire industry introduced the tire world network. Say.

It is reported that Shandong Wind Turbine has been trying to upgrade projects and expand investment in recent years. The car tire production project started by the company requires a total investment of several hundred million yuan.

When Sinosing Guoxin Group just entered, the person in charge of Zhongshang Fenghua Company once said with confidence that the other party is a state-owned enterprise. After cooperation, it will not only bring capital, equipment, technology and talent, but also bring about advanced development. And management philosophy. This series of changes will become increasingly prominent in the future development.

However, reality does not seem as optimistic as he thinks.

After experiencing high-speed development for nearly 10 years, under the double attack of export frustration and overcapacity, the domestic tire industry has fallen to an unprecedented low level in these two years. Whether it is car tires, engineering tires or car tires, the company's life is not easy.

Take passenger car tires as an example. In previous years, in the tire market, many companies launched a new project for passenger car tires. However, because they are mostly repetitive projects with low technological content, these companies can only take the road of low-price competition and eventually fall into market difficulties.

Under the precarious domestic environment, some companies try to get rid of the status quo by “going out”. However, in June 2015, China’s car tires were “double reversed” by the United States, causing the export road to be blocked.

Blindly following the trend, it was inappropriate to launch new projects, or become the main reason for the Chinese merchant wind wheel falling into mud.

"If this company really broke the capital chain, it may be a good thing. Because under the current market environment, if the blind entry of the 'interviewer' continues to inject capital, it will only exacerbate excess domestic tire capacity." Industry professionals have indicated to the Tire World Network.

He lamented that this time the assets were sealed up and the former "wild horse" may no longer be able to escape.

Perhaps, the Chinese business wind turbine has become a "zombie enterprise" in Shandong Province that is under the knife.

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