Deep interpretation: Guangzhou Shenzhen LED business management status
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August 24 05:23:43, 2021
Guangzhou passenger flow declines rents. Currently, Guangzhou lighting and lighting merchants are mainly concentrated in Da Nan Road Lighting City, Anwar Lighting City, Yangcheng Decoration Materials Market, Wuzhou City International Building Materials Center, Donghong Decoration Materials City, Yuejing Hardware and Electricity Wholesale Market. , Tianping Decoration Materials City and Jinfu Hardware Lighting and Lighting Wholesale Market, plus other merchants scattered around the city, there are about 1000 lighting and lighting merchants in Guangzhou. Da Nan Road is one of the most famous lighting fixtures in Guangzhou. This 500-meter-long street has more than 170 lighting stores. Among them, most of the merchants concentrated on this road, Taigu Lighting City, Willis Lighting Collection, Wanhao Motor City and Jiaming Lighting City, etc., have a certain reputation and popularity in Guangzhou. Da Nan Road Lighting City has a full range of products, high, medium and low-end products can be found here, NVC, Sanxiong. Aurora, Op, Panasonic, Philips, Langshi, Mulinsen, Guoxing Optoelectronics, Yiguang and other brands performed more eye-catching. More than 40 merchants on the first floor of Anhua Lighting City are mostly small stores, mainly based on engineering; there are more than 70 merchants on the second floor, mainly engaged in crystal lamps, modern lamps, etc. There are many large stores, and several are doing warehousing logistics. . The nearby Hecheng Lighting City has been developing very vigorously in the past two months. It is like a springing up of more than a dozen new merchants. The total number of businesses that currently operate lighting is around 30. Unlike Anwar Lighting City, most of the businesses here are concentrated on the first floor, including NVC and Sanxiong. Aurora, Op, Panasonic, Philips, Otto, Langeng and other brands have a great overlap with Anwar Lighting City. Nan'an Road Yangcheng decorative lighting materials market is close to Guangzhou Railway Station, Provincial Bus Station, Metro Line 5, etc. The transportation is very convenient, and the business categories are complete. Foreign merchants also like to purchase this product. At present, there are about 70 merchants operating lighting fixtures. Positioned as a mid-to-high end, with a certain reputation and reputation. Wuzhoucheng International Building Materials Center is located at Yingbin Road, Panyu District, Guangzhou City. The traffic is in all directions, covering an area of ​​100,000 square meters, with more than 800 shops and about 50 lightings. For the high-end real estates gathered nearby, the market management party also intends to create a tall image for the Wuzhou City International Building Materials Center. It is stipulated that all businesses in the market must uniformly publish a guarantee book that does not sell fake goods in a conspicuous position, but the cost is too high and the merchant complains. Unbearable. The Guangzhou lighting market was mainly plagued by both falling passenger traffic and rising rents this year. Most merchants say that business is difficult to do, but people who have entered the lighting industry have gone on. It is observed that the largest number of newly opened stores is Hecheng Lighting Materials City, followed by Yuejing Hardware and Electricity Wholesale Market. The largest liquidity is Wuzhoucheng International Building Materials Center. Since the beginning of the year, several merchants have been withdrawn, but During the May Day period, a new Asian city lighting with an area of ​​more than 500 square meters was opened. This year's passenger traffic has fallen sharply. Hu Xiaoliang of Shangzhiliang Lighting Appliances Co., Ltd. on the 3rd floor of Wanhao Motor City issued such a sigh. In response to the market's indifference, Shangzhiliang Lighting Appliances Co., Ltd. also placed Mulinsen and Garton's panels while increasing product categories. Merchants of the Willis Lighting Confluence are faced with the problem of renewing the lease in June. The reporter followed the long-lighted Xiaobo to witness the negotiations between the merchant and the owner. The negotiations started with some trivial matters, such as the sanitation environment, water and electricity pools, and parking fees. The negotiation process was like a war without smoke. Although both sides kept restraint, the strength of the owners was obvious. certain. The Guangzhou market is both a production area and a sales area. The three giants of the traditional era are NVC, Op, and Sanxiong. No one in Aurora can be a single, three male. Because Aurora has its headquarters in Guangzhou, it has a regional advantage and its momentum is good. However, any brand can find a foothold in Guangzhou, but it is not easy to do it well. Among the first-line brands, Philips and Panasonic are also more eye-catching, while the new brands such as Mulinsen, Langshi, Yiguang, Changfang, and Guoxing Optoelectronics have been the most active in the market this year, and have basically been rolled out in every market. Very growth. Shenzhen manufacturers seek breakthroughs in the first half of 2014. With the gradual maturity of technology, the penetration rate of LEDs in terminals has been rapidly improved. As an important high-tech research and development base in southern China, Shenzhen has always been exporting high-quality products, and some enterprises have low attention to the domestic market. The reporter learned from visiting the terminal market that many businesses have more understanding of Zhongshan and Guzhen production areas, and they are still very familiar with some LED production enterprises in the eastern and western parts of Shenzhen. At this stage, some enterprises and businesses appear to be confused, the downturn in real estate, the impact of e-commerce on physical stores, and a series of factors such as changes in consumer preferences affect business. In the first half of this year, many businesses said that business is getting harder and harder to do, and it is difficult to maintain it. At present, the Shenzhen lighting market has entered a stage of saturation, and some merchants have opted out of the competition and soon have more capital inflows. Therefore, more businesses are struggling to find a breakthrough in the fierce competition to get out of trouble. In the market, what are the good brands for many businesses? What is a good operating model? The questions are very confusing, but most companies do not have satisfactory answers to such questions. It can be seen that at this stage, enterprises and businesses are facing shuffling. Shenzhen's enterprises are mainly export-oriented, but the current situation of foreign trade exports is becoming more and more complicated. For many small and medium-sized enterprises, the advantages of the past have gradually subsided, lacking core competitiveness, trade barriers, product patent disputes, and unstable product quality. A series of questions have become a reality that every company must face. The development of the domestic market needs to have a certain foundation, which makes many companies who want to enter the domestic market hesitate and progress slowly. In the Shenzhen lighting market, the performance of the traditional brand NVC lighting is very prominent. During the visit, some merchants indicated that they will follow the development of NVC lighting and greet the new LED era. Among the new brands, Mulinsen’s performance is also quite outstanding. It is understood that on April 25, Mulinsen was in Shenzhen with 436. The order amount of 10,000 yuan has shown its strength to the industry; Qi Wei, a listed company, has made considerable achievements in the field of lighting, and is currently expanding its domestic channels; while Changfang Lighting, Shouzhuo LED Lighting, Shi Yuhong Optoelectronics has also built production industrial parks in Huizhou and Dongguan, expanding production scale and preparing for better meeting the market challenges in the future.