The profitable marketing of the lighting hardware market has become a yellow flower yesterday.
August 28 12:06:05, 2021
The profiteering marketing that has been shrouded in lighting hardware has been yesterday's yellow flower. There are 6529 batches of data statistics lamps and electric light source export inspections, the export value is 213 million US dollars, an increase of 27.7 and 42% respectively. According to the survey data, the faint profits of lighting hardware, as well as fierce competition, some small and medium-sized lighting hardware enterprises Lighting hardware products have been exported to Europe and the United States. Let's take a look at the situation in which the lighting hardware has no money to make. The upstream property was cold, and the demand for lamps was significantly reduced. The state introduced a series of policies to curb housing prices. This made the real estate market cold, no one bought a house, no one renovated, what about buying a lamp? It is understood that this year, the lighting hardware industry seems to have lost its past arrogance, the demand for hardware lighting has been significantly reduced, and the daily sales are much worse than before. The revenue and expenditure are large, and the profit margins are shrinking. The general lighting hardware stores are brightly lit. If you don't turn on the lights, it will be difficult for consumers to see the final effect of the lighting hardware, so in order to attract consumers, some popular recommended lighting hardware products will be opened. Of course, this means having to bear a relatively high electricity bill. Expensive storefront monthly rent, store staff, decoration, water and electricity, etc., although earning a lot, but the basic expenses of the entire lighting hardware store, to the net sales here can only enjoy the pleasure of big and big. According to industry insiders, the lighting hardware industry does not see much profit, so from other industries, operating lighting hardware can only be said to have considerable profit margins. Following the bargaining rules in the past, the price of different lamps and lanterns is generally more than 200 yuan, and a considerable part of the price of lamps and lanterns is between several thousand yuan and even tens of thousands of yuan, and the price of individual categories is as high as 100,000 yuan. the above. In terms of specific operations, the price tag has become meaningless, and most lighting hardware sales staff have indicated that they can give a 6-10% discount. As the lighting hardware market is affected by the violent industry, many consumers still follow the bargaining principle of last year, that is, first half the price and then squeeze out the price of 30 to 40, so that there is no profit left. It is. Ms. Chen of Foshan Lighting told the author. The market has been eroded, profits are approaching the edge of a large number of brand lighting hardware dealers said that the market has been eroded, profits approaching the edge. In 2011, the segmentation of the lighting hardware market became more and more obvious. Many customers often asked that the choice of crystal light source is still energy-saving lamps and LED bulbs, and the requirements are different in terms of models. This has spawned a lot of unbranded workshop-style lighting hardware. Although the shape is cool, most of them are not long-lived and unsafe, and the price is the best killer for them to grab the lighting hardware market.