Since the reform and opening up, China's printing industry has maintained a double-digit growth rate. Printing equipment is the production equipment of the printing industry. It should be said that the growth of equipment should be synchronized with the growth of the printing industry. Of course, accidental out-of-synchronization is also possible, but overall it should maintain a simultaneous growth. However, in recent years, the overall situation of China's printing equipment manufacturing industry is hardly satisfactory. With the rapid growth of the printing industry in China, the development of domestic printing equipment has been difficult. At the same time, imported printing equipment maintained a rapid growth momentum.

China is already a big printing country, but it is not yet a powerful printing country. Our goal is to build our country into a powerful printing country in the world. This must proceed from the reality of China's printing industry and take the road to a powerful printing country with Chinese characteristics. As the saying goes, it's hard to beat iron. To make China's dream of printing a strong country, we must have our own strong printing technology, excellent printing equipment, and excellent printing equipment. We must have high-quality products that meet the requirements of the green world, and we must have high efficiency that reaches the world's advanced level. No matter printing companies or printing equipment or equipment companies, they must be good at winning the longevity of similar products in various countries, making up for shortcomings, constantly innovating and developing, and creating products with independent intellectual property rights and characteristics.

As far as printing equipment is concerned, first of all, it should be affirmed that although the market is undergoing changes, the total volume of printing equipment has declined due to the impact of economic development and structural adjustment of printing capacity, and printing companies have more stringent product requirements, but the overall market is still developing. It is not that the market is not good, but that its own products can adapt to the development and changes in the printing market. In this environment, companies should not be blamed, but should be hard-working, look for their own reasons, strong physical fitness, improve the quality and level of products as soon as possible, strengthen services, improve sales and service capabilities, and strive to open up a vast market.

Correctly look at the new situation

The new situation and development direction of China's printing industry can be summed up in the following aspects.

1. Whether the world or China's printing industry continues to develop, it is still an indispensable important information media. The continuous development of the printing industry will inevitably lead to the continued development of printing equipment. In particular, developing countries such as China, the printing equipment market will continue to improve, as evidenced by the continued growth of imported equipment. Any criticism and pessimism are untenable. Of course, we should also clearly understand that the current printing and printing equipment is in a period of structural adjustment, transformation and upgrading, and slow development. China's low-end printing equipment has excess capacity, and the production capacity of high-end and differentiated printing equipment is insufficient.

2. China is a large developing country with a large population. The per capita GDP and per capita income are still relatively low. The "mass" market is in great demand and the "niche" market is at the initial stage of development. Therefore, while seeing the development of new digital printing technologies and new equipment, it should be clearly understood that traditional printing technologies and equipment will remain dominant for a long period of time. In particular, offset printing technology and equipment will dominate for a long time. . The decline of traditional printing equipment and pessimistic arguments can only destroy oneself. However, traditional printing equipment must constantly use various new technologies to transform and upgrade its own quality and performance.

3. The development of new printing technologies represented by digital technologies is unstoppable. In the period when traditional printing technologies and equipment dominate, it is also necessary to use digital technologies to transform and upgrade the automation and digitization of traditional printing equipment to meet the development trend of digital printing. If you do not step forward or move forward slowly, you will be eliminated, self-reliance, self-improvement, innovation and development, and there will be a beautiful future. The traditional printing equipment being used by printing companies will be partially renewed and partially remodeled. If a printing company reconstructs existing equipment and upgrades its digitalization, it may bring new business opportunities to printing equipment companies.

4. The development of digital printing equipment and printing of new areas of equipment is necessary, but not all printing equipment companies have the conditions for development, conditions should be accelerated development, temporarily do not have the conditions and prepare for development, we must continue to create conditions for timely development. The market prospects for these equipments are promising, but the road to development is not always smooth. There are technical problems as well as problems of selection and localization. Enterprises must look to the market, choose a good entry point, and face difficulties, but they must not blindly develop.

How to develop

The development of digital printing equipment and the printing of new areas of equipment is difficult, and it is equally difficult to develop traditional printing equipment adapted to the era of digital printing. The author summarizes several points here, hoping to bring some useful lessons for everyone.

1. Strengthen confidence and advance with difficulty: First of all, we must strengthen our confidence. Whether it is digital printing equipment, equipment for printing new fields, or traditional printing equipment, there are development prospects. The key is that products are marketable. Second, we must fully realize that it is difficult to develop any printing equipment. Today's printing equipment technology is highly developed, new technologies emerge in endlessly, printing equipment produced abroad is almost perfect, and the path of imported equipment is unimpeded. The competition of printing equipment in China is competing with the world's advanced level. Is it not difficult? Difficult, difficult to run forward. Otherwise, it can only be eliminated.

2. Keep healthy and develop steadily: The total output value of all printing equipment in China is still less than the output value of a large printing equipment manufacturer abroad. The general problem is that technological innovation capacity is low, research funding is insufficient, and our research funding investment accounts for less than half of the sales of foreign companies. Therefore, it is imperative to adjust the corporate structure, increase the degree of intensification, and develop strong and large companies with “special, special, refined, and new” business. Only by increasing the investment in scientific research, cultivating a team of innovative scientists and technicians, raising the level of scientific research, accelerating the pace of innovation and transforming into the speed of commodities, can we constantly improve the core competitiveness of enterprises. In addition, strengthening the modernization management of enterprises, striving to improve internal strength, continuously improving the quality of employees, improving work efficiency, improving product quality and performance levels, and strengthening user services, improving service methods, and improving service quality are all essential to physical fitness. Road, need to do homework.

The successful company's development road and experience proves that overcoming impetuous emotions, overcoming the idea of ​​quick success and instant profit, immersing himself in the mind, adhering to the attitude of scientific development, and adhering to the road of innovation and development, step by step, steadily and steadily develop, and after a few years, there will be results. The development of precision printed equipment fully demonstrates this point.

3. Adhere to innovation and development and differentiated development path: Insist on innovation and development, successful domestic and foreign companies are developing through continuous innovation, with their own characteristics of the product. Without innovation, without its own unique new technology, the enterprise will not have core competitiveness. It will only be able to crawl behind others and never be able to surpass others. This kind of development path seems to be “easy” but it will never be bigger and stronger. . Product differentiation is the golden key to opening, expanding, and stabilizing the market. It is the only way to create your own blue ocean.

At present, the homogenization of printing equipment in China is serious, and most companies do not have their own innovative technologies and differentiated features. Therefore, in the market competition, only price wars and disorderly competition can be achieved, which can make the company's business difficult.

Now, the slowdown in the development of printing equipment is a golden opportunity for companies to accelerate technological innovation, improve quality, and accelerate differentiated development. We should seize the opportunity and put forward the product quality, performance, level and differentiation as soon as possible to prepare for the next round of development opportunities. To do this, we should also handle several relationships correctly.

Correctly deal with the relationship between traditional printing equipment and digital printing equipment: At present, China's printing equipment companies are almost all traditional printing equipment manufacturers, the first is how to deal with the relationship between the development of traditional printing equipment and digital printing equipment. As traditional printing will still dominate for a long period of time, companies must use digital technology to transform and upgrade the quality and performance of traditional printing equipment on the existing basis, using innovative technologies, high quality, and differentiation. Quality service, stability and expansion of the market, a firm foothold. When conditions are ripe, develop digital printing equipment in a timely manner.

Correctly deal with the relationship between equipment performance indicators and overall efficiency: Some companies often put product performance indicators, especially speed, first, while ignoring the actual overall product efficiency. For users, they only care about comprehensive efficiency. Only when the overall efficiency is high can they create high profits. Therefore, when developing products, we must put the comprehensive efficiency of products first. For the printing equipment, it is stable and reliable with high speed and necessary multifunctionality, short prepress preparation time, energy saving, high printing yield and so on.

Correctly deal with the relationship between web and sheetfed equipment: China's printing industry has a problem of excess production capacity, unreasonable structure of printing companies, low level of intensification, strong and large, and too few “special, special, fine, and new” companies. Inefficient, core competitiveness is not strong. Industry transformation and upgrading, structural adjustment is imminent, the development trend is bound to be the merger and reorganization of enterprises, to increase the degree of intensification, the development of large and strong and professional printing companies, the result must be the use of high-speed, high-efficiency equipment to improve efficiency and effectiveness. The efficiency of printing companies in China is low, and apart from management issues, the high speed and high efficiency of equipment are one of the main reasons. The idea that print batches are continuously decreasing and high-speed, high-efficiency web printing equipment is useless is worth reconsidering. Of course, web printing equipment should also continuously adopt digital technology to transform and improve its performance and quality, increase automation, digitization, and reduce preparation time to adapt to the trend of gradual reduction of printing batch size, such as the development of variable-format printing formats and a machine. Machines that can print a variety of prints at the same time.

Correctly deal with other issues in the product structure adjustment: for example, the issue of high, medium and low-grade product ratios; new product development and the issue of improving the quality and performance of existing products; the relationship between quantity and quality; the basic functions of products and multifunction devices Configuration problems and more.

Correctly deal with the relationship between independent research and development and the use of external forces: We emphasize the enhancement of independent research and development capabilities, and do not exclude the use of external forces to improve the speed of R & D and R & D quality. In particular, China's printing equipment companies have weak R&D capabilities. If they can fully utilize and utilize the strengths and equipment of universities and research institutes, they can greatly improve their R&D capabilities, R&D speed and quality. Only by the company, the combination of production, study and research can be invincible.